Why Use Promotional Products? On The Ball Promotions

Making an investment in promotional products for your business or organization can seem like a gamble.

But it doesn’t have to be. With the right giveaway for the right audience, we guarantee you will see positive returns on your investment.

Here’s why promotional items from On The Ball Promotions work so well.

Promotional products are a useful point of reference.

We’re practical people, so we make practical things.

Let’s look at calendars. Want advertising that lasts all year? Calendars do that. Used by 29% of Americans, promotional calendars keep your brand visible all year long.

Wall-hanging daily reference calendar | On The Ball Promotions — This branded calendar for a healthcare group will be seen every day, all year long.

How about pocket folders? Talk about a practical giveaway. Just add your logo and company branding. In doing so, you’ve turned an ordinary supply item into a practical branded giveaway for your customers.

Promo items have a low cost per impression compared to targeted mobile or newspaper/magazine ads.

Just like traditional advertising, promotional products are all about the ROI.

How much are your spending on PPC ads, and what’s your return? The return on target promotional items can be very, very healthy. Check out how little promotional calendars really cost for how many times they’re seen throughout the year.

You are giving your unique promotional items to either existing customers or potential customers within your target demographics.

Tactile advertising helps consumers remember brands.

Unlike an internet ad, you can hold onto a calendar or personalized business greeting card. Perhaps the texture of the paper will help you to better remember the branding, or perhaps the act of opening the card, tearing off a calendar page, or removing the door hanger will help you recall the brand image.

Logo promotional products like business greeting cards help consumers remember your brand.

Promotional products aren’t annoying.

Consumers prefer branded promo giveaways over other forms of advertising. According to a 2016 survey completed by the Advertising Specialty Institute, promotional products were the most preferred form of advertising. They ranked just above newspaper, magazine, radio, and TV ads, and ranked way above mobile or internet advertising.

Why? Because customers are getting something they want or will use. They’re receiving that giveaway because they are an existing customer or are in the target audience.

Unlike other forms of advertising, consumers can decide how to use your branded giveaways.

When presented with an online ad, the web user is stuck with the ad they see; they can’t change it (unless they use an ad blocker, of course). What they see is what they have to deal with it. It either appeals to them or mildly annoys them.

Promo products, on the other hand, give the consumer some options.

Let’s say you hand out custom logo pocket folders to clients during your first meeting. The folder is designed as it should be: your logo is front and center. You send the folder home with your clients, and the folder is chock-full of information about your business and offerings. Great job! You’ve presented the branded giveaway item the best way possible.

But let’s say your clients have elementary school-aged kids. And those kids come home with LOTS of art projects. They see the growing pile of unorganized worksheets and art projects sitting next to your logo folder. Instead of keeping your business’ brochures and documents in the folder, they empty it and put the kids’ art projects, drawings, and worksheets in the folder instead.

While your folder is not being used as you had originally intended, it’s still being used. The goal with promo items is to have users reference as much as possible to remember your company name and brand image.

This pocket folder might one day be relegated to holding kid’s drawings, but that’s ok. Your brand will still be seen every time they want to reminisce over how the child’s art skills have improved.

Pocket folders are re-purposed just like logo t-shirts.

In case this pocket folder example isn’t making sense, let’s look at promotional t-shirts. Now, we’re not in the business of selling logo apparel, but stick with us here.

We’re willing to bet you have at least a few logo t-shirts you have received for free, whether as a promotional business giveaway or for attending an event. How do you use those t-shirts? As workout shirts? Painting shirts? Dress-up outfits for the kids?

You may not be wearing those shirts out and about, but you are still seeing the brand message that is printed on those shirts.

We make promotional products work for your business and your customers.

When you order your custom branded business giveaways from On The Ball Promotions, we review the artwork (or help you design it; contact us for details). We want to make sure you get exactly what you envision, but perhaps more importantly, we want your message to appeal to the right audience on the right product.

We’ve been helping business owners and event coordinators like you since 2008, so we know a thing or two about promotional products. You can browse our entire line at OnTheBallPromotions.com.

Need some help choosing the best logo giveaway for your business? We’re happy to help. Call us at (800) 475-2255.

Let’s start your promotion.