How to build more meaningful connections on LinkedIn with greeting cards

It’s so easy to just comment on someone’s LinkedIn post and just… scroll on. And commenting is great for them because you acknowledge their achievements or milestones. It’s also great for you because it gives your personal or brand page a bit more visibility on the LinkedIn timeline.

But…

Why not go beyond the algorithm, get back into real life? It’s easy, we promise. Here’s what you do:

Comment on their post as you usually would. Then follow up with a greeting card. It’s the perfect thing to do for those celebrating momentous occasions, or even those going through a tough time.

Here are just a few ideas to get you started.

Congratulations Cards: Promotion or New Position

Someone getting a new job or accepting a promotion might be the most common celebration on LinkedIn. Once you see that announcement post in your feed, send a congratulations card.

Other reasons to send a professional congratulations card:

• Receiving a professional certification or further education
• Moving to a new facility or completing renovations
• Birth of a child or grandchild
• Adopting a pet or adding a new animal to their family – especially if the animal is part of the office crew!
• Running in a race or other athletic or competitive event
• Reaching any kind of goal (ex: I wanted to bake 10 loaves of bread this year and I did it!)
• Celebrating xx years of sobriety – yes, professionals open up about this on LinkedIn

Birthday Cards for Professionals

Create a list of clients, vendors, and peers whose birthdays you want to celebrate beyond online. Start this list in advance, since LinkedIn gives birthday notifications the day of their birthday.

Business Anniversary Cards for Professional & Personal Celebrations

There are several ways to use anniversary cards from your business:

• Celebrating an individual’s work anniversary at a company or organization
• Someone mentions a personal anniversary, like a wedding anniversary
• Send to an entire business if they’re celebrating a milestone year, like the 10th year in business

Should you send holiday cards to LinkedIn connections?

Yes, of course! But the question becomes: do you send holiday cards to everyone, just a select group… how do you decide?

It might help to get a spreadsheet of your connections. Here’s how to download your list of connections on LinkedIn:

1. Under your profile picture menu, choose “Settings & Privacy”
2. Select “Data privacy”
3. Under “How LinkedIn uses your data,” choose “Get a copy of your data”
4. From there, choose “Contacts,” and that’s it! Once the spreadsheet is complete, you’ll receive an email from LinkedIn.

This spreadsheet doesn’t have mailing addresses, but it could help you quickly go over who you might want to send greeting cards to. Or—with a little spreadsheet wizardry—you could compile data from separate spreadsheets (ie, mailing addresses) to create a more comprehensive list.

Never sent business greeting cards to clients before? We’re here to help.

We have even more greeting card dos and don’ts to help you get started:

• How to write business greeting cards
• Creative greeting card sign-offs for businesses and brands
• Business Greeting Card Etiquette

Plus, we have a line of classic and modern greeting card designs for business owners and organization leaders like you. Find your company greeting cards or give us a call at (800) 475-2255.

We’re On The Ball Promotions, and we provide big solutions for small businesses.