How to write business greeting cards
Here at On The Ball Promotions, we LOVE getting greeting cards.
From colleagues, friends, or professional peers, it doesn’t matter who sent it. Picking up that personalized greeting card from the mail cart gives us that warm and fuzzy feeling that we just don’t get from an impromptu email greeting.
So we open greeting card, delighted that someone thought of us, whether it’s someone’s birthday, work anniversary, one of us completed a professional certification course, or Christmas greetings for our entire office family.
Our friends, peers, and colleagues choose beautiful cards to send us. We open our cards with nearly the same excitement as when grandma would sneak some cash into our birthday cards (yes, we really do love greeting cards around here).
And what we see is the pre-printed sentiment and a signature.
Well, that’s awesome, we think, they thought of us, and let us know they were thinking of us.
However.
As happy as we feel for getting that greeting card, it’s like we bought the biggest firework available, and it turned out to be an everyday sparkler. It’s pretty and it makes us smile a little, but it doesn’t have the same emotional impact.
Have you experienced this? Or were you the one who promised a firework but delivered a sparkler?
We’re not here to make you feel guilty about how you send greeting cards. The fact that you’re sending them is GREAT.
We’re here to give you some tips on how to make those business greeting cards have a impactful message and have a more lasting impact on your customers, clients, peers, and business associates.
What to say in business greeting cards
Don’t: Use just a stock sentiment and your company logo.
Even if it’s a short hello, it’s worth it to spend the extra time to write notes to your greeting card recipients.
People know that receiving greeting cards from businesses is another marketing tactic in that company’s arsenal.
Be that as it may, adding the personalized, handwritten note will soften the impact. Greeting cards are pretty much the perfect soft sell advertising your company could choose.
On a related note, sign your names. While we can foil stamp or print your signatures, unless you’re sending a huge bulk amount of greeting cards at one time, your authentic signature will hold more meaning than an imprinted signature.
Don’t: Have the intern do it.
While it may be tempting to have an assistant write the notes for you, it will be much more meaningful if you write the messages yourself. Your peers and clients will appreciate the sincerity.
Don’t: Offend.
If you want to say “Merry Christmas” then say “Merry Christmas.” But unless you’re sending a Christmas card to Christian customers, peers, or colleagues, it’s best to leave the bible verse off.
Don’t: Rely on standard sentiments.
We know, we’re saying you should do something opposite of what we advertise (we offer standard everyday greeting card sentiments and Christmas card sentiments).
But sometimes, choosing something other than a stock sentiment for business greeting cards can really make it stand out.
What to write in business greeting cards
The possibilities are endless! Here are some ideas we’ve collected both from personal experience and from how our customers have used our personalized business greeting cards.
Say thank you in your business greeting cards—especially in your holiday cards.
Write a heart-felt message of thanks from the CEO, founder, or other leader(s) of your company. Say more thank just “Thank you for being a loyal customer.” Say why you’re thankful.
Here are some ways to use Christmas cards or generic business greeting cards as thank you cards:
- If your business went through some big staff changes, thank your customers for understanding as your business transitioned to new leadership.
- If you received a lot of feedback, testimonials, or reviews throughout the year, thank your customers for voicing their compliments—and concerns—to you. After all, those voices are what help your business grow.
- If you experienced growth, let your customers know they are helping you build your business.
What are some season’s greetings messages for business greeting cards?
We offer many stock sentiments for business Christmas cards. Here are some of the most popular holiday card verses for businesses to send to customers:
- Season’s greetings and best wishes for the New Year.
- To our friends and customers, Our warmest wishes for a joyous holiday season and a new year filled with peace and happiness.
- Wishing you all the best in the coming year.
- Best wishes for a joyous holiday.
- Peace and joy throughout the season.
- Peace on Earth, good will to all
- We wish you a Merry Christmas and a joyous new year!
More business greeting card message samples for holidays and special occasions
Sentiments for business birthday cards:
- Best wishes on your birthday!
- With warmest birthday wishes
- Wishing you the best on your birthday and always
Sentiments for business thank you cards:
- With great appreciation
- With sincere thanks and warm wishes.
- It was our pleasure to serve you.
Sentiments for business congratulations cards:
- Congratulations and best wishes always!
- Congratulations! It’s celebration time.
- Enjoy your special day.
Sentiments for business employee welcome cards:
- Welcome to the team.
- Welcome, it is a pleasure to have you here.
- Our entire company extends its warmest welcome.
Sentiments for business anniversary cards:
- Wishing you a wonderful day!
- We appreciate your contributions to our success the past year.
- Warmest wishes on your special day.
Sentiments for business sympathy cards:
- We would like to extend our sincerest sympathy to you and your family.
- Please accept our deepest sympathy.
- Our heartfelt thoughts are with you.
All of these messages for company greeting cards are available as stock sentiments in our business greeting cards.
How to sign a business greeting card
By now, we’ve given you some practical ideas on how to write a business greeting card. Now it’s time for your John Hancock.
But before you write your signature, there’s the closing (which is also known as a valediction or complimentary close). You might be thinking, how can I best close a letter?
Here are some of the most popular ways to write a closer in your company greeting cards.
- Sincerely
- Kind regards
- Warm regards
- Thank you
- Many thanks
- My best
- All the best
- Best wishes
- Warm wishes
- Cheers (perhaps the least formal option on this list)
- Cordially
- Best
- In appreciation
- With sincere appreciation
- Respectfully
For holidays or other special greetings, it is acceptable to sign off with the name of event at hand, like any of the below. These sign-offs are less formal than the formal business message closings above:
- Merry Christmas
- Happy holidays
- Happy new year
- Happy Thanksgiving
- Happy Easter
- Happy birthday
- Happy anniversary
Here are some tips on how to sign personalized greeting cards from businesses:
Should I capitalize every word of my closing?
No. It is accepted practice to capitalize just the first word in your closing. For example, you would write “Kind regards,” not “Kind Regards”.
Do I need to sign each card, or can I have my signature printed on my greeting cards?
Though we offer FREE personalization on all of our company cards—and we can print or foil stamp your signature—we recommend you sign the cards yourself.
It doesn’t take much time to scribble out your signature, and it means something to the recipients if you sign it yourself. It’s a truly personalized, human touch.
Need some greeting cards for your business? On The Ball Promotions can help.
We carry a large line of Christmas cards, thank you cards, birthday cards, and more. The designs and sentiments were chosen to cater to businesses who want to send an assortment of greeting cards throughout the year to employees, business peers, customers, or clients.
Select a holiday or occasion below to buy business greeting cards online:
- Christmas Cards
- Thanksgiving Cards
- Logo Note Cards
- Birthday Cards
- Thank You Cards
- Congratulations Cards
- Anniversary Cards
- Sympathy Cards
Need some help choosing the right greeting card for your business or message? We’re happy to help. Call us at (800) 475-2255.