Are promotional calendars effective?

YES. Promotional calendars are highly effective. They are a practical giveaway for your customers, and they provide year-long brand visibility. That’s advertising money well spent.

But we’re in the business of promotional calendars, so of course we’re going to tell you they’re effective. However, we’re a practical group of promo product experts, so if we didn’t think they were effective, we wouldn’t sell them as a tool for growing your business.

Aside from the practicality of having a calendar sitting on their desk or hanging on their wall, that still leaves the big question: why are promotional calendars so effective?

Let’s start with what turns some people off of advertising in general: advertising costs money. Sometimes too much.

Calendars cost just pennies a day to advertise your business.

Let’s say you’re going to order 150 desk calendars, and the cost per calendar is $3.50. Most customers hold onto calendars for a full year, so that comes to just under 1¢ of advertising per day (0.97¢, to be exact) for each of your calendar recipients. Multiply that by all customers who received calendars, and that’s about $1.46 per day.

That’s less than a pay-per-click ad campaign or having a glanced-over banner ad on a website.

$1.46 per day? That’s budget-friendly ad spend right there.

Logo calendars provide year-round brand visibility.

Whether you put just your logo on a mini sticky calendar or go full-color on a large Daily Date calendar, your company’s name is right there for your customer to see all year long, on the desk, wall, or dashboard.

Your phone number or website are always right there. Your logo becomes a more and more familiar symbol. They don’t forget your name. The calendar is a business card that sits on their desk, hangs on their wall, or sticks on their dashboard all year long.

All of this is part of your brand. So put your logo on a calendar, get 365 days of easy brand advertising.

Promotional calendars reach a targeted audience.

The goal of any marketing campaign is to advertise your service or product to a specific audience. Let’s say you want to retain your current customer base, so your target audience is your customer base.

So you hand your company logo calendars out to your current customers. No money is lost on mass mailings to an entire community. What percentage of those mass mail recipients actually need your services?

You know your customers need your services, so your investment in advertising calendars will have a much better ROI than spending ad dollars on a mass audience.

Promo calendar case study

Let’s take a small HVAC business, run by just one man (let’s call him Joe). Joe wants to grow his customer base by reaching out to homeowners in his area. So he tries to think of the most practical location or event to reach new customers.

The answer? His city’s annual home and garden show. Attendees are either already homeowners or are interested in owning a home, so it’s the right crowd for Joe’s marketing outreach plan. So Joe sets up a table and hands out sticky calendars as a giveaway, telling them to stick the mini calendars on their furnace so they can reach him when they need him.

So did Joe fulfill his goal of attracting new customers? He wanted to reach out to a new audience within his market, and he did. Good job, Joe.

So, are promotional calendars effective?

Promo calendars are a year-long advertisement. They are also an inexpensive, practical promotional product. Lastly—and perhaps, most importantly—they advertise directly to your audience.

We call that a marketing WIN.

Promotional calendars work. If they didn’t , we wouldn’t sell them. They’re not throwaway advertising kitsch; they’re practical giveaways that your customers will actually use all year long.

Interested in promotional calendars for your business? We can help. Head on over to OnTheBallPromotions.com to start your promotion.