Why mini sticky calendars are so dang popular
Year after year, our small adhesive Value Stick Calendars continue to be our most popular product.
Whether it’s a pilot car service, a logistics company, a grocer, or even a communications company, business owners love these practical mini sticky calendars.
Whatever your industry or trade, business owners always find these inexpensive promotional calendars a practical option for advertising their business or service throughout the entire year.
But why are our mini sticky calendars so popular?
They’re cheap.
Our popular Value Stick Calendars are just 85¢ per calendar. How’s that for an inexpensive promotion? Our Easy Stick Calendars are slightly larger in size if you’re looking for more ad space.
They stick anywhere.
The fridge, the work locker, the dashboard, the toolbox, the inside of your desk drawer… we could go on.
The biggest benefit of sticky calendars vs. magnetic calendars is that magnetic calendars only stick to certain surfaces. Small stick-up calendars go anywhere.
It is important to note that although our mini adhesive calendars can stick anywhere, it’s best to clean the surface first to ensure the calendars sticks for the entire year.
While these sticky back calendars can be put anywhere, some people might not want to stick them on something—and that’s ok. A pushpin easily pushes through these calendars if your customers want to display these on a bulletin board without using the adhesive backing.
They’re cheap.
Did we mention just 60¢ for Value Stick Calendars?
Let’s break that down to show you how effective these cheap stick-up calendars are for your business… and your budget.
So you pay 60¢ for a calendar that lasts 365 days. That calendar costs you just $0.0016 per day to advertise your business, product, or service.
That’s a lot less than a pay-per-click ad (the cost of the calendar itself is less than one click).
So your daily cost to advertise your business is pretty cheap. What about the overall cost for these calendars?
The order minimum is just 150 calendars. At 60¢ per calendar, your cost is just $90.
You read that right. You can advertise your business to 150 people (of your choosing) for just $90 per year.
That’s cheap, focused advertising.
They work for nearly every industry
As we pointed out in the beginning, we get orders for these customers from customers in a lot of different industries.
Here are some of the industries and trades our Value Stick customers work in:
- Transportation & Logistics
- Pilot Car Companies
- Manufacturers
- Realtors
- Grocers
- HVAC professionals
- Contractors
- Agricultural Businesses
- Communications Companies
- Tourism & Hospitality Businesses
- Flea Markets
- Truck Stops
They’re cheap.
Yup, we’re going to say it again: Value Stick Calendars are cheap.
These durable little calendars are made of vinyl and have strong adhesive backs, so don’t let the price fool you.
These USA-manufactured calendars are not cheaply made; we just want to offer them at a price that any business or budget can afford.
Get cheap adhesive calendars for your business
We’re here to help you get the best calendar for your business. Shop all Value Stick Calendars, contact us, or call us at (800) 475-2255.
Let’s start your promotion.
What are the different types of promotional calendars?
Want to buy promotional calendars? As a small business who sells promotional calendars, we think that’s a great idea (though we’re little biased on this one).
You know promotional calendars are a practical branded giveaway and can really help promote your business or service.
But how do you pick the right one?
Let’s start by looking at all the different types of promotional calendars. In doing so, we hope to help you choose the right logo calendar for your business.
And if we make your head spin from presenting so many calendar design ideas, we are truly sorry. What can we say? We get a little excited about calendars.
Ok, here we go.
Desk Calendars
This one is simple: it’s a calendar that sits on a desk.
There are a few different styles of desk calendars. We offer small cardboard desk calendars with easel backs that pop out. This calendar style has a small footprint, making it an ideal desk or counter calendar.
However, when many people hear “desk calendar,” they think of something like this:
This large, over-sized desk calendar pad is popular for businesses; it gives you a lot of space to write down appointments, meetings, and other notes.
The downside? These things take up quite a lot of desk real estate.
Another type of desk calendar that is used more in public spaces are table tent calendars. Similar in design to counter cards, table tent calendars are used in many different places, including:
- Sports Centers & Athletic Arenas (the calendar often incorporates the team’s schedule)
- Libraries
- College & Universities
Reference Calendars
The thing about reference calendars is that they come in any size or shape. They can be a daily, monthly, or yearly calendar.
However, there is one that reigns supreme: the humble desk calendar.
Designed to fit perfectly on a reception counter or by the phone on your desk, branded desk calendars are highly practical because you can view an entire month at once, and the next month is just a page flip away.
Who uses reference calendars?
- Dentists and Orthodontists
- Doctor’s offices
- Optometrists
- Village Halls & City Buildings
- Library reference desks
- College and University admissions offices
- Banks & Credit Unions
- Insurance Agents
- Inside & Outside Sales
- Receptionists, Secretaries, & Check-in Personnel
Mini Sticky Calendars
Our most economical calendar also happens to be the most popular in our product line.
Mini sticky calendars are small-sized calendars with an adhesive back that adheres to any surface. We don’t recommend sticking them on wooden surfaces, though.
The calendar pad has tear-off months that are stapled to the top. The calendars from On The Ball Promotions come with 13 month calendar pads, starting with December.
If you’ve never seen these calendars before, you might be wondering who uses these… and how they use them.
Here are how some businesses use stick-up calendars
- Logistics companies: Calendars are given to truck drivers so they have contact information for the right people within their company. Calendars are also given to customers to stick in their vehicles or on shelves or cabinets.
- Pilot car businesses: truck drivers stick the calendar on their dashboard for convenient reference of both the calendar pad and contact information for the pilot car company.
- Automotive & Motorcycle businesses: Car, truck, and van owners might attach this stick-up calendar to the dashboard, or even inside the glove box. Motorcycle owners might stick them to a shelf or tool box in the garage or shop.
- Manufacturing: Since adhesive calendars stick to anything, this calendar is a safe bet when your customers or clients have different work environments. Even if they don’t want to stick this calendar on anything in their workspace, they could even use a pushpin on a corkboard.
- Garden Centers & Wholesale Nurseries: Stick-up calendars can survive the great outdoors, as long as they aren’t exposed to rain, snow, sleet, or any other type of precipitation that mother nature throws your way. These can be stuck on any type of garden shelving, including metal or plastic.
- HVAC Pros: When completing a service call, put the stick-up calendar on the heater or nearby ductwork. That way, customers know who to call if there are any problems. The benefit of a calendar versus a magnet is that you mail calendars each year, keeping your business fresh in mind. With a magnet, you give it once, and they only see your business info if they check their heater. (Psssst… read some more HVAC marketing tips)
But here’s the question we know you’re dying to ask:
Do mini sticky calendars leave any adhesive after being stuck there for a year?
Any adhesive product worth its salt is going to leave a little adhesive goo behind. But we guarantee it will be infinitely easier to remove that tiny bit of adhesive than trying to remove all the goo when taking a label off a peanut butter jar.
Other types of adhesive calendars
Though not as popular as they once were, computer calendars were once kind of a thing. These long, strip-like calendars fit on a PC or Mac monitor.
However, since desktop computer monitors are smaller than they used to be, this calendar design has quickly become a thing of the past.
Dashboard Calendars
A dashboard calendar is simply a small calendar that adheres to a dashboard in a truck or van (typically used in service vehicles or delivery trucks)
Our popular Value Stick Calendars and Easy Stick Calendars are often used as dashboard calendars because they are small and have strong, adhesive backs.
Once the truck or van driver sticks the calendar on the dashboard, it’s going to stay where they stick it. We’ve even tested these calendars at colder temperatures—and they stay put.
One thing to note: dashboard calendars stick better on clean, dry surfaces, so if you haven’t used an interior cleaner on your dashboard lately, now might be a good time.
Here’s an extra tip: giving these mini dashboard calendars to your drivers, vendors, or clients? If your budget allows, give them a can of cleaner with the calendar. It’s a small touch that won’t go unnoticed.
Wall Calendars
This is one of the most popular calendar styles for home and office use. Why?
The average wall calendar comes with a different picture each month, and has plenty of space to jot down appointment times, meetings, practices, rehearsals, outings, vacations… you get the idea.
It’s not just aesthetically pleasing, but it also highly practical.
That being said, we don’t sell wall calendars. At least not the typical wall calendar.
Yes, there is more than one kind of wall calendars.
You might have seen three-month calendars or even full-year wall calendars before. For our wall calendars, we went the other way: we offer daily wall calendars.
What are daily wall calendars?
Daily date wall calendars have a page you tear off every day. These types of calendars are ideal in places where people simply need to reference the date of that day, like when signing forms at a medical office or putting a date on contracts.
Greeting Card Calendars
It’s a holiday card and full year calendar in one convenient design. An example of a greeting card calendar is our trifold calendars.
Trifold calendars—or z-fold calendars—have the greeting card portion on the top section, with the calendar on the bottom two panels, and the ad imprint on the very bottom.
Magnetic Calendars
Similar to stick-up calendars in size and design, magnetic calendars just have a magnetic back so they can stick to magnetic surfaces like metal file cabinets, shelving, or some refrigerators.
On The Ball Promotions does not offer magnetic calendars. Here’s why we don’t offer magnetic calendars: adhesive calendars are the same size and shape of small magnetic calendars, but sticky calendars can go just about anywhere.
Planners
Designed for busy moms, sales people, or anyone who just needs a little help keeping their schedule organized, planners are organized by month, and often extend to 13 or even 18 months.
Promotional planners are either foil stamped on the front cover, or are printed in full color. Some even come with a protective plastic cover to keep your schedule a little bit safer (at least from the weather and the contents of your pocket or purse).
On The Ball Promotions does not currently offer promotional planners.
Wallet Card Calendars
Wallet card calendars are a business card on one side, full-year calendar on the other. Typically the same size as a business card, these mini promo calendars are probably the most economical calendar design you can find.
The problem is, they are also the least visible, as they will be put in a wallet and only taken out when the consumer thinks to look at it. Unlike desk or wall calendars, this wallet card calendars don’t provide as much brand visibility for you throughout the year.
Pocket Calendars
These are any type of calendar that fits in your pocket. You will typically see planners and wallet card calendars listed as pocket calendars.
Let’s pick the right calendar for your business.
We’re On The Ball Promotions, and we’re here to help you promote your brand, business, or service. Not sure which of these types of promotional calendars is right for your giveaway? Help is just a phone call away: (800) 475-2255. Or send us an email with your ideas.
Let’s start your promotion.
Why receptionists love our desk calendars
You know what we love? Seeing our products in action.
And—hands down—the one we see the most is our desk calendars, especially on reception counters or consultant or sales reps desks. If you aren’t familiar with our small logo calendars, here’s why they’re so popular:
Promotional calendars take up a small spot on your desk, but are highly practical reference calendars for your patients or customers.
It really is as simple as that. Whether you’ve just finished your dentist appointment, or are at village hall getting picking up a building permit, the seemingly vintage calendar design suddenly makes a lot of sense.
Not just for receptionists! Here’s why secretaries, sales reps, and consultants also appreciate desk calendars:
Let’s look at a few real-use examples.
The doctor’s office receptionist and appointment scheduler
A patient at your medical office needs space to sign some forms and set up a follow-up appointment. It would be a nuisance having to work around a large counter calendar, or looking down at paperwork, then searching for the ubiquitous—but sometimes hard-to-find—wall calendar. Instead, you tuck a small desk calendar to the side by the pens. Takes up very little space, and is in a practical, easy-to-reference spot.
The busy sales rep
Or perhaps you’re a sales rep who schedules a lot of appointments. A desk calendar with a memo pad by your phone makes scheduling meetings and presentations a lot easier, but doesn’t take up too much valuable desk space.
The insurance agent
An agent is meeting with some new clients, and they are unsure which policies they need. So the agent gives them all the info they need, then references the calendar and asks if an upcoming date will work for them.
A desk calendar might be small, but it fits the space. No matter the setting, no matter the industry, it’s easy to reference whether you’re filling out paperwork or scheduling appointments.
Who uses desk calendars?
Our desk calendars are largely used by service-oriented businesses and organizations. Here’s a list of where we’ve seen our desk calendars in use, and where our customers have told us they use them:
- Dentist and doctor’s office reception desk
- Village hall or government office
- Bank and credit union teller counters
- Attorney, accountant, and business advisor desks
- Purchasing managers
- Insurance agent desks
- Library check-out counter
- Sales reps (keep by their phones for easy scheduling)
- School and daycare front desks
- College and university admissions centers
Who gives out these desk calendars?
Anyone who wants to promote their business, service, cause, or event.
For example, the local barber might give calendars to local business owners to display on their desks to stay top of mind. The grocer might do the same, advertising specialty services their store provides. The chamber of commerce might hand them out to all members to use on their work desks or reception counters.
Promotional calendars are not only an extremely effective advertising medium, they are also a highly practical, usable tool for your customers.
How to get desk calendars to advertise your business
If you’re curious about desk calendars, but not sure how to use this reliable advertising giveaway, talk to us. Our promotional products experts will help you choose the right calendar for your business. Call us at (800) 475-2255, send us an email, or browse our calendars at OnTheBallPromotions.com.
Are promotional calendars effective?
YES. Promotional calendars are highly effective. They are a practical giveaway for your customers, and they provide year-long brand visibility. That’s advertising money well spent.
But we’re in the business of promotional calendars, so of course we’re going to tell you they’re effective. However, we’re a practical group of promo product experts, so if we didn’t think they were effective, we wouldn’t sell them as a tool for growing your business.
Aside from the practicality of having a calendar sitting on their desk or hanging on their wall, that still leaves the big question: why are promotional calendars so effective?
Let’s start with what turns some people off of advertising in general: advertising costs money. Sometimes too much.
Calendars cost just pennies a day to advertise your business.
Let’s say you’re going to order 150 desk calendars, and the cost per calendar is $3.50. Most customers hold onto calendars for a full year, so that comes to just under 1¢ of advertising per day (0.97¢, to be exact) for each of your calendar recipients. Multiply that by all customers who received calendars, and that’s about $1.46 per day.
That’s less than a pay-per-click ad campaign or having a glanced-over banner ad on a website.
$1.46 per day? That’s budget-friendly ad spend right there.
Logo calendars provide year-round brand visibility.
Whether you put just your logo on a mini sticky calendar or go full-color on a large Daily Date calendar, your company’s name is right there for your customer to see all year long, on the desk, wall, or dashboard.
Your phone number or website are always right there. Your logo becomes a more and more familiar symbol. They don’t forget your name. The calendar is a business card that sits on their desk, hangs on their wall, or sticks on their dashboard all year long.
All of this is part of your brand. So put your logo on a calendar, get 365 days of easy brand advertising.
Promotional calendars reach a targeted audience.
The goal of any marketing campaign is to advertise your service or product to a specific audience. Let’s say you want to retain your current customer base, so your target audience is your customer base.
So you hand your company logo calendars out to your current customers. No money is lost on mass mailings to an entire community. What percentage of those mass mail recipients actually need your services?
You know your customers need your services, so your investment in advertising calendars will have a much better ROI than spending ad dollars on a mass audience.
Promo calendar case study
Let’s take a small HVAC business, run by just one man (let’s call him Joe). Joe wants to grow his customer base by reaching out to homeowners in his area. So he tries to think of the most practical location or event to reach new customers.
The answer? His city’s annual home and garden show. Attendees are either already homeowners or are interested in owning a home, so it’s the right crowd for Joe’s marketing outreach plan. So Joe sets up a table and hands out sticky calendars as a giveaway, telling them to stick the mini calendars on their furnace so they can reach him when they need him.
So did Joe fulfill his goal of attracting new customers? He wanted to reach out to a new audience within his market, and he did. Good job, Joe.
So, are promotional calendars effective?
Promo calendars are a year-long advertisement. They are also an inexpensive, practical promotional product. Lastly—and perhaps, most importantly—they advertise directly to your audience.
We call that a marketing WIN.
Promotional calendars work. If they didn’t , we wouldn’t sell them. They’re not throwaway advertising kitsch; they’re practical giveaways that your customers will actually use all year long.
Interested in promotional calendars for your business? We can help. Head on over to OnTheBallPromotions.com to start your promotion.